This is a new design approach for the book cover for the novel Ms. Dalloway. The two designs have different target audiences. One is contemporary and the other is classic.

The goal is to make the book appeal to 2 different audiences based on its cover design.

The two designs have different target audience. One is contemporary design with bold typeface and flowers and the other is classic.​​​​​​​

The chosen design was applied to text layout inside. Since the book didn't have any chapters, appropriate breaks have been added to mimic the beginning of a chapter.

The usage of gap between paragraphs is to indicate where a new paragraph starts. It is more reasonable to use gaps over paragraph indent because the author tend to have long paragraphs. Finally, bookmark and promotional poster were added to expand the design.